January 22, 2024
Last Year’s Mobile Marketing Metrics & What They Mean for Middle East Marketers in 2024
By Paul Wright, General Manager, Western Europe and MENAT at AppsFlyer
Appsflyer
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Read moreJuly 20, 2023
AppsFlyer Report: Marketing Spend for Attracting New Shoppers Approaches $5 Billion
In the UAE, e-commerce app revenues grew steadily, through 2022, as companies spent US$45 million to attract customers. Last year, in-app spending on Android…
Read moreSeptember 1, 2021
5 Measurement Myths Every Marketer Should Know
By Samer Saad, Regional Manager – Middle East at AppsFlyer
Read moreJune 30, 2021
Return on Experience — The New Success Metric for Middle East Marketers
By: Samer Saad, regional manager, Middle East, AppsFlyer
Read moreApril 15, 2021
Apple’s Enforcement Of User Consented Ad Targeting On Iphone Might Not Be The End After All
By Paul Wright, Managing Director UK, FR, ME & Turkey at Appsflyer
Read moreMarch 3, 2021
Adapting Mobile Marketing For A Privacy First Future
By Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer
