Appsflyer
Read moreJune 25, 2024
AppsFlyer Collaborates with AWS for Commerce Media Networks and Social Platforms
The new initiative scales privacy-safe audience enrichment, targeted advertising, and closed-loop measurement.
Read moreApril 11, 2022
Demystifying Deep Linking to Unlock the Path to Seamless Customer Journeys
By Samer Saad, Regional Manager for the Middle East at AppsFlyer
Read moreMarch 24, 2022
Meta Takes Top Spot in SKADNetwork Ranking in AppsFlyer’s Latest Performance Index
Apple’s privacy changes continue to disrupt both app marketers and mobile media companies, with 25% of total budgets shifting from iOS to Android in…
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March 2, 2022
4 Mobile App Trends for 2022 to Keep Marketers on Track
Samer Saad, Regional Manager for the Middle East at AppsFlyer, explains why mobile app marketing will have an even more critical role to play…
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January 25, 2022
Research Reveals Mobile App Downloads Spike by 15% across the UAE in 2021
UAE companies spent US$74 million on Android app marketing in 2021 as apps become pivotal to customer acquisition, retention, and loyalty.
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December 6, 2021
White Friday Sparks Consumers Traffic across Mobile E-commerce Platforms
Data gathered by mobile marketing platform, Appsflyer observes a 43% spike in consumer spending across mobile retail apps.
Read moreNovember 23, 2021
Report: 1 in 4 UAE Marketers Intends ‘Very Large’ Increase in Mobile Marketing Spending
451 Research and AppsFlyer release research about evolving consumer behaviors and identified UAE businesses’ mobile application and marketing strategies.
Read moreSeptember 1, 2021
5 Measurement Myths Every Marketer Should Know
By Samer Saad, Regional Manager – Middle East at AppsFlyer
Read moreJune 30, 2021
Return on Experience — The New Success Metric for Middle East Marketers
By: Samer Saad, regional manager, Middle East, AppsFlyer
Read moreApril 15, 2021
Apple’s Enforcement Of User Consented Ad Targeting On Iphone Might Not Be The End After All
By Paul Wright, Managing Director UK, FR, ME & Turkey at Appsflyer
Read moreMarch 3, 2021
Adapting Mobile Marketing For A Privacy First Future
By Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer
