June 25, 2024
AppsFlyer Collaborates with AWS for Commerce Media Networks and Social Platforms
The new initiative scales privacy-safe audience enrichment, targeted advertising, and closed-loop measurement.
Appsflyer
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Read moreMay 16, 2024
Exploring the Creative Ad Landscape in the Era of AI
AppsFlyer’s latest report reveals key insights about the intersection of AI, user-generated content, and the quest for the ‘creative winner’ in the complex world of digital…
Read moreJanuary 25, 2022
Research Reveals Mobile App Downloads Spike by 15% across the UAE in 2021
UAE companies spent US$74 million on Android app marketing in 2021 as apps become pivotal to customer acquisition, retention, and loyalty.
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December 6, 2021
White Friday Sparks Consumers Traffic across Mobile E-commerce Platforms
Data gathered by mobile marketing platform, Appsflyer observes a 43% spike in consumer spending across mobile retail apps.
Read moreNovember 23, 2021
Report: 1 in 4 UAE Marketers Intends ‘Very Large’ Increase in Mobile Marketing Spending
451 Research and AppsFlyer release research about evolving consumer behaviors and identified UAE businesses’ mobile application and marketing strategies.
Read moreSeptember 1, 2021
5 Measurement Myths Every Marketer Should Know
By Samer Saad, Regional Manager – Middle East at AppsFlyer
Read moreJune 30, 2021
Return on Experience — The New Success Metric for Middle East Marketers
By: Samer Saad, regional manager, Middle East, AppsFlyer
Read moreApril 15, 2021
Apple’s Enforcement Of User Consented Ad Targeting On Iphone Might Not Be The End After All
By Paul Wright, Managing Director UK, FR, ME & Turkey at Appsflyer
Read moreMarch 3, 2021
Adapting Mobile Marketing For A Privacy First Future
By Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer
