June 6, 2023
Who’s Afraid of Big Bad Tech?
As big tech pulls back from the brink with better-than-expected results, Ayman Haydar, CEO of MMP Worldwide, looks at the broader digital landscape as…
Apple
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Read moreApril 26, 2023
4 Lessons from Apple’s Privacy Push to Help Marketers Weather the Coming Cookie Drought
By Paul Wright, General Manager Western Europe and MENAT at AppsFlyer
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March 25, 2015
British Airways app gets ready for Apple Watch
British Airways is set to be one of the first companies to have a specially developed app on the new Apple Watch when it…
Read moreSeptember 16, 2014
Buoyed by Apple Watch, wearable tech poised for a boom
During an interview this summer in Chicago, Paul Roth, AT&T‘s president of retail sales and services, described wearable devices as the “future of retail” before…
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September 9, 2014
A history of Apple’s product launch marketing
When developers first starting building for Apple’s phones, in 2007, they were given one format for the four-inch iPhone screens. A larger format…
