September 23, 2022
Adland vs Hollywood: What the Advertising Industry Can Learn from the Mistakes of 1960s Hollywood and the Success of The Godfather
By Ahmad Abu Zannad
Ahmad Abu Zannad
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Read moreNovember 22, 2021
What It Takes to Become a ‘Sensible Adman’
Ahmad Abu Zannad, novelist, and independent advisor, speaks to Communicate about the upcoming launch of his webseries, “The Sensible Adman.”
Read moreMay 13, 2020
Brands Don’t Go to Heaven…
“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are…
Read moreMay 5, 2020
The Adman Strikes Back
Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MENA, releases “Adman vs Chomsky,” a new book in which he tackles Noam Chomsky’s assertion…
Read moreMarch 1, 2016
Communicate’s first book wins the LeoIntel award
De-commoditizing the Ad Industry: How Ad Agencies Can Reinvent Themselves and Enjoy Exponential Growth was penned by Leo Burnett’s regional strategy director, Ahmad Abu Zannad.
