October 4, 2015
Home improvement
Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains…
Agency
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September 27, 2015
Five common stereotypes in an ad agency
The advertising industry is filled with a wide range of characters. They are often stereotypical and some of them need to be alleviated. From idealistic…
