November 28, 2018
Agency of the future: survival of the fittest
Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course,…
Agency Of The Future
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Read moreJuly 3, 2018
What ‘TBWA Facebook Foundry’ means for the agency of the future
TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central…
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May 20, 2018
Two big brands have appointed Accenture. But, where are the agencies?
Just recently, Radisson Hotel Group appointed Accenture Interactive as its global experience agency to increase the digital presence of the company’s brands and hotels and…
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May 18, 2018
Another consultancy is launching content and creative services
International business communications consultancy Instinctif Partners Middle East launching a new ‘Content & Creative’ practice, responsible for advising on, developing and producing creative content…
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April 26, 2018
EXCLUSIVE: Reda Raad reveals the transformation of TBWARaad
“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for…
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September 10, 2016
The ad agency of the future is coming. Are you ready?
Clients want one partner to simplify the fragmentation and data – and today’s shops may not be among them Winter is coming. The old…
