December 6, 2020
How Long Will it Take for the Global Ad Market to Recover?
WARC’s latest report provides a review of global advertising investment, media consumption, and CPM inflation in 100 markets worldwide.
Advertising
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Read moreNovember 5, 2020
Let the Spoofing Begin: How to Do Parody Advertising Right
Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t,…
