September 26, 2019
Only The Brave Will Reap The Benefits Of Creativity
By Leo Premutico There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and…
Adage
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July 24, 2019
Snapchat Attracts 13 Million New Daily Users
Snapchat added 13 million daily users in a breakout second quarter, thanks to the viral explosion of a pair of augmented-reality filters that pulled in more than 200 million users…
Read moreJune 30, 2019
It’s Time For Media Agency Leaders To Suit Up
By Hallie Johnston We all know the doom-and-gloom headlines about the short lifecycle of CMOs, the squeeze on the agency business model and the continuous…
Read moreMay 26, 2019
Rishad Tobaccowala On Growth Hacking Publicis- And Himself!
By Brian Braiker Rishad Tobaccowala has logged nearly four decades at Publicis. Starting with a run at Leo Burnett and followed by stints as…
