November 17, 2023
Economic Downturn Has Caused Declines in App Install Ad Spend Budgets
Marketers continue to navigate a turbulent marketing landscape with budgets dropping 20% in 2023 due to economic challenges and privacy restrictions.
Ad Spend
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Read moreSeptember 6, 2023
Kantar Report: Amazon is Consumers’ Preferred Ad Platform for a Second Year in a Row
New Kantar research shows more marketers will cut ad spend on X in 2024 and TikTok is officially the world’s most attention-grabbing ad platform.
Read moreFebruary 18, 2021
Pay Attention to These Trends In 2021
Digital media technology provider Polar publishes a new report highlighting the trends to look out for in the digital media space.
Read moreApril 17, 2018
WARNING: Only 4 in 10 CMOs to increase ad spend. But, where are these budgets going?
Just 3% of CMOs think they have the perfect internal skill set 72% are increasing content marketing budgets Only 25% say they make full…
