November 21, 2018
Omnicom Media Group’s latest step to fighting ad fraud
Mobile ad fraud is on the rise and is estimated to have doubled since last year. Juniper Research has estimated that advertisers will lose some…
Ad-Blocking
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June 2, 2017
Google Chrome will automatically block annoying ads
By George Slefo Google’s Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience,…
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April 5, 2017
3 lessons CMOs should learn from ad blocking
By Sourav Ganguly, chief media officer of Centric DXB There’s a very good and simple reason that ad blocking is taking off. Internet users find…
Read moreOctober 12, 2016
InSkin CEO Hugo Drayton on digital measurement
Ex-MD of The Telegraph Group, Hugo Drayton was appointed as CEO of InSkin Media in 2009. Since then, the digital landscape and with it,…
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July 24, 2016
Skin in the game
UK-based ad tech company InSkin Media is stretching its wings beyond London, Hamburg, Sydney, Singapore and Hong Kong to set up its first MENA…
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June 16, 2016
Save the Internet
Have you ever wondered who funds the Internet? Who pays for all the content and services that we enjoy online for free? The answer…
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January 4, 2016
Stumbling blocks
Remember when you were really engrossed in watching something (ahem, ahem) online and kept getting interrupted by pop-up ads?
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October 7, 2015
Why AOL’s Tim Armstrong says advertising is about to get ‘exponentially more expensive’
If marketers are surprised today by how much more automated ad-buying costs than traditional methods, they have a new state of shock and awe ahead…
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September 17, 2015
Why ad-blocking is good news for almost everyone
The power of Apple is rarely in the new technology it brings to the market, but the new behaviors it popularizes. From mobile payments…
