February 5, 2026
Viewers baffled by hyper-real Nissan CGI billboard on Dubai highway
A visually striking Nissan Middle East advertisement featuring a 3D highway billboard in Dubai has left viewers across social media stunned, with many initially…
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Read moreJanuary 10, 2025
CONTINENTAL TIRES LAUNCHES “MOMENTS OF TRUST”
Continental Tires has launched a special video campaign encouraging its audience to reflect on the meaning of trust.
Read moreOctober 8, 2019
Social Media Third-Largest Advertising Channel
Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts. According…
Read moreJuly 27, 2019
Over-The-Top Services Demand A Next Level Ad Experience
To many over-the-top (OTT) providers, an ad-supported video on demand (AVOD) service is merely a tool to garner interest and funnel viewers to their…
Read moreMarch 31, 2015
Calculated risk
Joe Maari, director of digital strategy at OMD, on how ad blockers affect digital media and the advertising industry. I’ve been using the Adblock…
