July 7, 2025
Sophie Smith, on Nabta Health, women’s health, and wanting “it enough” to succeed.
Women and healthcare can be a taboo topic due to certain engrained social stigma; how can the gap be closed – specifically in the…
RECENT NEWS
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July 7, 2025
Peter White, of Audi, on EVs, showrooms, media and that legendary slogan.
What’s with EVs being all the rage, and the region adapting to include new laws to support them – how is Audi entering this…
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July 4, 2025
Sustainability Stories: how to begin leading your team’s ESG storytelling efforts internally in 2025 and beyond
The summer of 2025 is now here, which means we are now halfway through the decade. I have previously wrote about being focused on…
Read moreJuly 4, 2025
Digital product passports could double fashion products’ lifetime value – with consumers reaping the rewards
The economics of fashion resale is set to be reshaped by upcoming EU regulation, with a potential doubling of lifetime product value, and up…
Read moreJuly 3, 2025
Founders of Feel Good Foodie and Maazah share FMCG success stories featuring MENA cuisine at Specialty Food Association Fancy Food Show 2025
The 2025 editions of the Specialty Food Association Fancy Food Show series concluded on July 1 in New York City after featuring hundreds of…
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July 3, 2025
UAE Spending Surge Anticipated Heading into Dubai Summer Surprises 2025
As the UAE gears up for another season of Dubai Summer Surprises (DSS), new data from Checkout.com reveals a sharp increase in digital spending during…
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July 3, 2025
Google launches Veo 3 on Gemini in the Middle East and North Africa
Google announced today the launch of Veo 3, Google’s state-of-the-art video generation model that enables people to bring their creative vision to life through…
Read moreJuly 3, 2025
Dorothea Drews, on Holsten and that Georgina Rodriguez campaign.
What inspired Holsten to bring a global figure like Georgina Rodriguez into a locally rooted campaign? At Holsten, we’re on a journey to elevate…
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July 2, 2025
Ana Elisa Seixas of New Balance on the evolution of sports in the GCC region and sustainable leadership.
New Balance has appointed you as Head of Marketing for the Middle East, Africa, and India (MEAI). “In her new role, Ana will lead…
Read moreJuly 2, 2025
Achal Khanna, CEO – SHRM MENA on today’s working places and leadership.
AI is certainly the new hot button issue, in your perspective, you seem to be suggesting a way to master collaboration at the age…
INTERVIEWS
Rim Darazi #women2watch
Read moreOfficial Title: Business Unit Director- OMD UAE Away from the usual, my bio is: As a mother of…
Tala Fayed #women2watch
Read moreOfficial Title: Tala Fayed Associate Director Magna Global MENA Away from the usual, my bio is: Relentless. I…
Souraya Al Ahmar #women2watch
Read moreOfficial Title: Souraya Al Ahmar PR & Communications Director, MarComLux Away from the usual, my bio is: I’m…
Sophie Simpson #women2watch
Read moreOfficial Title: Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA (and part-time team therapist, tea sommelier,…
Samia J. Khoury #women2watch
Read moreSamia J. Khoury, MD Official Title: Director, Abu Haidar Neuroscience Institute Director, Nehme and Therese Tohme Multiple Sclerosis…
EVENTS & PEOPLE
Read moreJune 24, 2025
FP7McCann Brings Home Seven Lions at Cannes for Regional and Global Brands Including Arla, McDonald’s, Waterstones UK & Testicular Cancer Society
At the 72nd Cannes Lions International Festival of Creativity, FP7McCann won seven Lions, emerging as the most awarded agency in MENA in terms of…
Read moreJune 24, 2025
Snap Spectacles: Dior and Louis Vuitton Usher in a New Era of Luxury in Augmented Reality
On the occasion of the 2025 edition of Crafted for Luxury, Snap’s exclusive event dedicated to the luxury industry, Snap unveils the first augmented…
Read moreJune 24, 2025
Capturing Gen Z’s Attention: New Strategies for Authentic Engagement
Gen Z is rewriting the rules of engagement – and if your brand isn’t keeping up, you’re missing out. Join us for a Future of Marketing…
EDITOR'S HIGHLIGHTS
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June 3, 2025
Google’s Ali Cheikhali, on the day AI spoke Arabic
A Small Prompt. A Viral Moment. A Shift in Creativity. It started with a prompt. Ended with a viral moment. Somewhere between that single…
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June 2, 2025
ESG Investing and the UAE: The New Frontier for Growth and Reputation
The Global Surge of ESG Investing In Europe, Environmental Sustainable Growth (ESG) funds dominate new fund launches, while the U.S. sees ESG criteria becoming…
Read moreMay 30, 2025
Noha Habib, on change, resistance, cultural identity, and communicating with clarity
You’ve advised governments, corporates, and non-profits. How do they differ — and where do they converge? It is true, on the surface it seems…
