pitch wins through its lead agencies AGA-ADK and Equation Media.
About The Network Communication Group (TNCG):
The Network Communication Group (TNCG) is an independent, fully integrated communications network with a strong footprint across the MENA region since 1997. It operates out of Beirut, Dubai, Riyadh, Jeddah, and Cairo, uniting four flagship agencies — AGA-ADK, Equation Media, Pencell, and Wetpaint. Together, these agencies have scored the following wins:
Cenomi Centers (flagship malls)
A key victory in Riyadh came with Cenomi Centers — Saudi Arabia’s largest owner, developer, and operator of retail and lifestyle destinations. After a competitive pitch, Cenomi awarded TNCG, via its affiliate agency AGA-ADK, the full marketing and communications mandate for its most visionary new flagship developments across the Kingdom that are poised to transform the retail landscape.
TNCG’s scope encompasses a fully integrated go-to-market launch plan, with data, strategy, and creativity at its core.
Aston Martin – MENA
Aston Martin, the iconic British luxury automotive brand, has appointed TNCG to lead its marketing communication efforts in the MENA region via Equation Media.
The task: to craft a tailored MENA localization strategy that aligns Aston Martin’s globally revered identity with culturally attuned content.
This will be done by integrating resources from the group across creative and content, PR and experiences, as well as data science and performance.
This appointment signals a pivotal moment in the brand’s regional presence, as TNCG works to deepen Aston Martin’s digital resonance and expand its influence among key audiences across key MENA markets.
Baeshan (Rabea Tea, Asseela, Abou Jabal) – Saudi Arabia
Baeshan, a powerhouse in Saudi Arabia’s FMCG sector, has appointed Equation Media to lead its digital and social media investment strategies following a competitive review.
The remit includes three distinct campaign tracks for its household brands Rabea Tea, Aseela, and Abu Jabal, each tailored to drive brand engagement, amplify visibility, and strengthen market position through a digital-first lens.
NokNok – Lebanon
NokNok, Lebanon’s leading grocery delivery platform, has selected TNCG’s Equation Media to spearhead its growth and performance marketing efforts.
TNCG will leverage data-driven media planning, AI-powered insights, and strategic in-app monetization to optimize every touchpoint and unlock sustained revenue growth. Furthermore, the team will be developing transformation strategies allowing NokNok to unlock retail media opportunities.
