McDonald’s Riyadh International Catering Corporation (RICC) has partnered with MRM Saudi Arabia as its Agency of Record (AOR) for Customer Relationship Management (CRM) in Saudi Arabia, following a competitive agency selection process. The agency will lead CRM across the brand’s 264 restaurants in the Kingdom, reinforcing McDonald’s commitment to deliver personalised, tech-driven customer experiences in one of the region’s fastest-growing markets.
This partnership marks a significant milestone for both organisations. MRM Saudi Arabia was chosen for its proven ability to deliver data-driven, customer-centric solutions at scale, grounded in deep local market insight.
Trusted by some of Saudi Arabia’s most influential institutions, MRM brings best-in-class integrated capabilities across CRM, loyalty, customer experience, consulting, data, and creative commerce.
Backed by deep market intelligence and a proven track record in the Kingdom, MRM Saudi Arabia emerged as the natural strategic partner of choice for McDonald’s to strengthen consumer relationships and drive long-term growth in Saudi Arabia.
Recognised as the largest Quick Service Restaurant (QSR) brand in Saudi Arabia, McDonald’s operates in a dynamic, rapidly evolving market shaped by a young, tech-savvy population and increasing demand for standout brand experiences.
This win marks MRM’s second major partnership with McDonald’s globally in the last three months, following the appointment as CRM AOR for McDonald’s Netherlands in May. The appointment is also an expansion of the existing MCN relationship with McDonald’s through MRM MENAT’s sister agencies UM and KINESSO.
With this new partnership, McDonald’s and MRM are poised to redefine CRM in the region, combining creativity, data, and technology to build enduring relationships and fuel business growth.
