Rixos Hotels has appointed Brazen MENA as the strategic Public Relations partner for the launch of Rixos Obhur Jeddah, Saudi Arabia’s first true all-inclusive family and lifestyle resort. The appointment follows a competitive pitch process and marks a milestone moment for both brands as Rixos makes its highly anticipated debut in the Kingdom.
Located on the shores of Obhur Bay, Rixos Obhur Jeddah represents a bold new chapter in experiential travel, combining elevated hospitality with a vibrant, family-first approach. The resort blends contemporary elegance with Arabian hospitality and features 250 accommodations, a private beach, curated dining concepts, world-class wellness facilities, and Jeddah’s only dedicated kids’ club.
Brazen MENA will lead launch communications for the flagship property, with a remit spanning strategic media relations, content development, influencer engagement, and storytelling around the brand’s signature ‘all-inclusive, all-exclusive’ philosophy. The agency will spotlight the resort’s cultural relevance and its role in shaping Saudi Arabia’s evolving tourism landscape.
The win further strengthens Brazen MENA’s growing portfolio in the Kingdom and reinforces the agency’s track record in delivering high-impact, locally relevant campaigns for the region’s most exciting hospitality brands.
With offices in Dubai and Riyadh, Brazen MENA continues to build on its bold new brand platform – B Ahead, B Brazen, driving greater Visibility, Reputation and Impact across the region.
