February 12, 2026
IPA census: Fewer jobs, AI use on rise, diversity gains continue
The number of employees in the member agencies of the Institute of Practitioners in Advertising (IPA) fell over the past year, even as gender…
Research
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Read moreFebruary 8, 2026
As creator economy reaches inflection point, GCC must rethink strategies
By Hoda Rizk In 2021, brands globally invested $13.9 billion in creator partnerships. By 2025, that figure will reach $37 billion—growth that outpaces the…
Read moreDecember 17, 2024
DENSTU’S ARABIC ATTENTION STUDY HIGHLIGHTS SNAPCHAT’S UNIQUE ROLE IN CAPTURING CONSUMER ATTENTION
Dentsu MENA has today released new insights from its “Unlocking the Currency of Attention KSA” study, showcasing Snapchat’s powerful role in capturing and retaining…
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December 5, 2024
LOW REPRESENTATION OF WOMEN IN LEADERSHIP STILL PREVALENT IN MARCOMMS
Survey by The Marketing Society and Weber Shandwick finds only a third of organisations and divisions are within the equal or near-equal range of…
