December 26, 2025
Ad fatigue worsens as 93% of consumers avoid advertising: Study
A vast majority of consumers now actively avoid advertising, underlining a growing crisis for brands struggling to convert attention into sales, according to new…
Research
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Read moreDecember 26, 2025
Only 2% of firms see real returns from AI: MIT Technology Review
Artificial intelligence has advanced rapidly since 2021, but most organizations are still failing to turn those gains into measurable business results, according to a…
Read moreMay 14, 2025
The Trade Desk Announces OpenSincera, a New Application that Delivers Greater Visibility into Advertising Performance
Global advertising technology leader The Trade Desk today announced OpenSincera, a new application that provides the ad tech ecosystem with Sincera’s rich advertising metadata…
Read moreMay 7, 2025
UAE Survey Reveals Major Leap in Financial Inclusion – 94% Now Have a Personal Bank Account
Daleel, the Middle East’s personalized financial marketplace, has revealed the results of an independent survey into the UAE’s financial behaviour. It found that 94%…
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May 1, 2025
CNTXT AI Unveils Munsit: The World’s Most Accurate Arabic Speech Recognition Model
CNTXT AI, the UAE-based Data and AI company, today announced the launch of Munsit — a next-generation Arabic speech-to-text model that outperforms every global…
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February 12, 2025
PLATFORMANCE REVEALS RAMADAN PLAYBOOK
Platformance, a subsidiary of FAST Ventures and a leading MENA ad-tech growth acquisition engine, recently released its highly anticipated Ramadan Playbook, “Winning Ramadan”
Read moreFebruary 11, 2025
SMALL SCREENS, BIG RETURNS: INSIGHTS INTO VIDEO CONSUMPTION IN KSA
Dentsu, in collaboration with Snapchat and Kantar, has unveiled the results of its latest study that dives into the evolving dynamics of video consumption…
Read moreFebruary 10, 2025
SAUDI COMPANIES TAKING THE LEAD LEVERAGING AI SAYS SAP SURVEY
KSA enterprises are ready to embrace AI, with 75% surveyed already hosting core business functions on cloud, but only 64% are highly confident of…
Read moreFebruary 5, 2025
TECH MEETS TRADITION IN THE MIDDLE EAST AS 76% OF CONSUMERS SAY TECHNOLOGY IS INTEGRAL DURING RAMADAN
Research by The Trade Desk reveals the prominent role of media during Ramadan and the omnichannel advertising opportunities to reach a multi-screen audience.
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February 3, 2025
SAUDI ARABIA’S CONSUMER SPENDING RESILIENCE CONTINUES INTO 2025, ALIXPARNTERS SURVEY REVEALS
Arabia’s consumer market is evolving rapidly, characterized by adaptability, shifting spending patterns, and resilience in the face of global economic challenges, according to the…
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January 9, 2025
UAE CONSUMERS EXPECTED TO DEFY GLOBAL TRENDS WITH OPTIMISTIC SPENDING AS PER ALIXPARTNERS
The UAE is poised for a significant 13% net increase in consumer spending intentions for 2025 per AlixPartners.
Read moreDecember 17, 2024
DENSTU’S ARABIC ATTENTION STUDY HIGHLIGHTS SNAPCHAT’S UNIQUE ROLE IN CAPTURING CONSUMER ATTENTION
Dentsu MENA has today released new insights from its “Unlocking the Currency of Attention KSA” study, showcasing Snapchat’s powerful role in capturing and retaining…
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December 5, 2024
LOW REPRESENTATION OF WOMEN IN LEADERSHIP STILL PREVALENT IN MARCOMMS
Survey by The Marketing Society and Weber Shandwick finds only a third of organisations and divisions are within the equal or near-equal range of…
