February 21, 2026
MENA marketers move from AI pilots to scale, study finds
The AI conversation in MENA has moved beyond experimentation. That’s the central finding of the MMA AI Adoption Study 25 conducted in collaboration between…
Research
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Read moreFebruary 20, 2026
AI will double PR budgets and replace internal channels: Gartner forecast
As communicators brace for another year of AI disruption, two of Gartner’s latest predictions suggest the function is on the brink of its biggest…
Read moreSeptember 23, 2025
Kantar Media Reactions 2025
Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the world’s leading marketing data and analytics company. The findings…
Read moreSeptember 9, 2025
$106 billion and rising: UAE and Saudi brands reclaim growth momentum
The resilience and determination of the Middle East’s two largest economies is evident in the 2025 ranking of the Kantar BrandZ Most Valuable Emirati…
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September 8, 2025
Employee Benefits Trend Study: Holistic Care PR Article MetLife Gulf Study Reveals Employee Care Gap
As the modern workforce demands more comprehensive support, MetLife is taking action to close the widening “employee care gap” identified in its latest Employee…
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September 1, 2025
Despite record AI investment, Consumers Don’t Feel They Receive Enough Value from Brands when Sharing Their Data
UAE brands are pouring money into AI, but shoppers aren’t convinced it’s working for them, according to the new AI in Retail Report from SAP Emarsys.…
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August 27, 2025
LINKEDIN: USE OF AI SOARS AMONG UAE WORKFORCE
The UAE’s workforce is experiencing an AI revolution. New research from LinkedIn, the world’s largest professional network, reveals that AI adoption has surged dramatically…
Read moreAugust 26, 2025
Snapchat and Publicis Media New Research on the Future of Shopping in Saudi Arabia
Snapchat, in partnership with Publicis Media and NRG, has released new research revealing how the path to purchase is being redefined across four key…
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August 21, 2025
Overlooked and Under-Marketed: Generation X Emerges as the Most Influential Global Consumer Cohort in KSA, according to NielsenIQ and World Data Lab
NielsenIQ (NIQ) in partnership with World Data Lab (WDL), has released a groundbreaking report spotlighting Generation X as a pivotal force in global consumer…
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August 14, 2025
The 2026 FIFA World Cup will be huge in the GCC but brands shouldn’t wait until June to get started
Football fandom across the GCC is big and only getting bigger, especially in Saudi Arabia, where we opened our new Middle East HQ last…
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August 12, 2025
Marketers: Help shape the future of sustainable marketing
Kantar and the United Nations Global Compact have launched the CMO Blueprint for Sustainable Growth Benchmark Survey – a first of its kind global…
Read moreAugust 4, 2025
Hyundai Motor Group Pioneers Hydrogen Mobility in NEOM to Drive Sustainable Transport
Hyundai Motor Group (the Group), in partnership with Enowa, NEOM’s energy and water subsidiary, announced today the successful completion of a pioneering hydrogen mobility…
Read moreJuly 29, 2025
Saudi Arabia and UAE among top 20 nations globally for AI talent density, Global AI Competitiveness Index
Saudi Arabia and the United Arab Emirates have ranked among the world’s top 20 nations for AI talent density, surpassing countries such as Italy…
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July 25, 2025
Rebranding Social Media: Hello, Scroll Media
We still call it social media, but the way people use these platforms today has nothing to do with being social. What began as…
