August 14, 2025
Football fandom across the GCC is big and only getting bigger, especially in Saudi Arabia, where we opened our new Middle East HQ last…
August 12, 2025
Kantar and the United Nations Global Compact have launched the CMO Blueprint for Sustainable Growth Benchmark Survey – a first of its kind global…
February 10, 2025
KSA enterprises are ready to embrace AI, with 75% surveyed already hosting core business functions on cloud, but only 64% are highly confident of…
February 5, 2025
Research by The Trade Desk reveals the prominent role of media during Ramadan and the omnichannel advertising opportunities to reach a multi-screen audience.
February 3, 2025
Arabia’s consumer market is evolving rapidly, characterized by adaptability, shifting spending patterns, and resilience in the face of global economic challenges, according to the…
January 9, 2025
The UAE is poised for a significant 13% net increase in consumer spending intentions for 2025 per AlixPartners.
December 17, 2024
Dentsu MENA has today released new insights from its “Unlocking the Currency of Attention KSA” study, showcasing Snapchat’s powerful role in capturing and retaining…
December 5, 2024
Survey by The Marketing Society and Weber Shandwick finds only a third of organisations and divisions are within the equal or near-equal range of…
