July 25, 2025
Rebranding Social Media: Hello, Scroll Media
We still call it social media, but the way people use these platforms today has nothing to do with being social. What began as…
Research
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Read moreJuly 23, 2025
Chinese Retail Apps Drive Nearly Three-Quarters of UAE eCommerce Ad Spend Amid Rising Competition
AppsFlyer has released the UAE findings of its annual State of eCommerce Mobile Marketing report, revealing how Chinese eCommerce apps continue to dominate user…
Read moreDecember 17, 2024
DENSTU’S ARABIC ATTENTION STUDY HIGHLIGHTS SNAPCHAT’S UNIQUE ROLE IN CAPTURING CONSUMER ATTENTION
Dentsu MENA has today released new insights from its “Unlocking the Currency of Attention KSA” study, showcasing Snapchat’s powerful role in capturing and retaining…
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December 5, 2024
LOW REPRESENTATION OF WOMEN IN LEADERSHIP STILL PREVALENT IN MARCOMMS
Survey by The Marketing Society and Weber Shandwick finds only a third of organisations and divisions are within the equal or near-equal range of…
