January 1, 2026
Return to quality set to reshape advertising strategies in 2026
As advertisers head into 2026, a renewed focus on premium media is emerging as a defining trend, driven by growing concerns that years of…
Research
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Read moreDecember 30, 2025
GCC Outbound Tourism Market Seen Reaching $138 Billion by 2033: IMARC Group
The GCC outbound travel and tourism market is projected to grow from $70.46 billion in 2024 to $138.06 billion by 2033, according to the…
Read moreOctober 20, 2025
Consumer Outlook 2026 Guide: Bold Brands Win with Consumers
NielsenIQ (NIQ) has published its annual Consumer Outlook: Guide to 2026, offering a strategic roadmap for brands navigating a volatile and fast-evolving market. The…
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October 9, 2025
Regional marcomms still facing low representation of women in leadership, but majority believes progress is happening
Only 27% of GCC marcomms professionals say leadership teams in their organisations or divisions have equal or near-equal male-female representation, defined as 40-60% in…
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October 7, 2025
AR-Driven Ads Deliver 8x Higher Attention, Driving Superior Brand Outcomes
Snap Inc., in partnership with Omnicom Media Group (OMG) and attention technology partner, Lumen, has released a new study emphasizing the transformative impact of…
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October 6, 2025
Why Travel for Wellness? ASICS Reveals 15 Minutes of Movement Can Boost Your Mood More Than a Week at a Wellness Retreat
As stress levels rise, wellness travel is booming—but it often comes with long flights, hefty price tags, and treatments that don’t always deliver lasting…
Read moreOctober 1, 2025
AutoData Middle East Releases H1 2025 Used Car Market Report for UAE and KSA
AutoData Middle East, a leading provider of automotive data solutions, has released its H1 2025 Used Car Market Report. The data provides in-depth insights…
Read moreSeptember 23, 2025
Kantar Media Reactions 2025
Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the world’s leading marketing data and analytics company. The findings…
Read moreSeptember 9, 2025
$106 billion and rising: UAE and Saudi brands reclaim growth momentum
The resilience and determination of the Middle East’s two largest economies is evident in the 2025 ranking of the Kantar BrandZ Most Valuable Emirati…
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September 8, 2025
Employee Benefits Trend Study: Holistic Care PR Article MetLife Gulf Study Reveals Employee Care Gap
As the modern workforce demands more comprehensive support, MetLife is taking action to close the widening “employee care gap” identified in its latest Employee…
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September 1, 2025
Despite record AI investment, Consumers Don’t Feel They Receive Enough Value from Brands when Sharing Their Data
UAE brands are pouring money into AI, but shoppers aren’t convinced it’s working for them, according to the new AI in Retail Report from SAP Emarsys.…
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August 27, 2025
LINKEDIN: USE OF AI SOARS AMONG UAE WORKFORCE
The UAE’s workforce is experiencing an AI revolution. New research from LinkedIn, the world’s largest professional network, reveals that AI adoption has surged dramatically…
Read moreAugust 26, 2025
Snapchat and Publicis Media New Research on the Future of Shopping in Saudi Arabia
Snapchat, in partnership with Publicis Media and NRG, has released new research revealing how the path to purchase is being redefined across four key…
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August 21, 2025
Overlooked and Under-Marketed: Generation X Emerges as the Most Influential Global Consumer Cohort in KSA, according to NielsenIQ and World Data Lab
NielsenIQ (NIQ) in partnership with World Data Lab (WDL), has released a groundbreaking report spotlighting Generation X as a pivotal force in global consumer…
