August 26, 2025
Snapchat and Publicis Media New Research on the Future of Shopping in Saudi Arabia
Snapchat, in partnership with Publicis Media and NRG, has released new research revealing how the path to purchase is being redefined across four key…
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Read moreAugust 21, 2025
Overlooked and Under-Marketed: Generation X Emerges as the Most Influential Global Consumer Cohort in KSA, according to NielsenIQ and World Data Lab
NielsenIQ (NIQ) in partnership with World Data Lab (WDL), has released a groundbreaking report spotlighting Generation X as a pivotal force in global consumer…
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June 25, 2025
Second InfluAnswer Arabia report finds real-life experiences key to brand-influencer connections
Weber Shandwick MENAT has launched the second edition of InfluAnswer Arabia, a report informed by the perspectives of content creators, that delves into the…
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June 13, 2025
Majority of B2B marketers in the UAE say attention is scarce; and video is key to stand out from competition: LinkedIn
In today’s high-stakes, highly complex B2B landscape, new research from LinkedIn reveals that 91% of B2B marketers in the UAE say grabbing audience attention…
Read moreMay 29, 2025
New sustainability regulations in the UAE and KSA are reshaping the reality for business and brand growth. Are you ready for the future?
In a groundbreaking shift towards ESG (Environmental, Social and Governance) focus, the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA) are…
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May 28, 2025
Nearly Half of UAE consumers feel AI not meeting their customer service expectations, finds ServiceNow research.
ServiceNow, the AI platform for business transformation, has released the ServiceNow Consumer Voice Report 2025. Now in its third year, the report, which surveyed…
Read moreMay 27, 2025
Retail Efficiency Rewritten: New AI Tools Demand a Second Look at Your Costs, Bain & Company Brief Says
Bain & Company’s latest retail briefing, Retail Efficiency Rewritten: New AI Tools Demand a Second Look at Your Costs, showing that advances in technology…
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May 19, 2025
Media Confidence in Chinese Automotive Brands Grows Globally and Hits 62% in the UAE, According to CARMA’s Latest Analysis
CARMA, the leading technology and consulting company, has released the second part of its ‘Driving Change Series’ study, which presents an analysis surrounding the…
Read moreMay 19, 2025
70% of UAE consumers use AI to shop, a 44% increase on 2024 numbers, Adyen’s research shows
Adyen, the global financial technology platform of choice for leading businesses, today published its 2025 Annual Retail Report, highlighting a significant shift in consumer…
Read moreMay 14, 2025
The Trade Desk Announces OpenSincera, a New Application that Delivers Greater Visibility into Advertising Performance
Global advertising technology leader The Trade Desk today announced OpenSincera, a new application that provides the ad tech ecosystem with Sincera’s rich advertising metadata…
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May 7, 2025
UAE Survey Reveals Major Leap in Financial Inclusion – 94% Now Have a Personal Bank Account
Daleel, the Middle East’s personalized financial marketplace, has revealed the results of an independent survey into the UAE’s financial behaviour. It found that 94%…
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May 1, 2025
CNTXT AI Unveils Munsit: The World’s Most Accurate Arabic Speech Recognition Model
CNTXT AI, the UAE-based Data and AI company, today announced the launch of Munsit — a next-generation Arabic speech-to-text model that outperforms every global…
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February 12, 2025
PLATFORMANCE REVEALS RAMADAN PLAYBOOK
Platformance, a subsidiary of FAST Ventures and a leading MENA ad-tech growth acquisition engine, recently released its highly anticipated Ramadan Playbook, “Winning Ramadan”
Read moreFebruary 11, 2025
SMALL SCREENS, BIG RETURNS: INSIGHTS INTO VIDEO CONSUMPTION IN KSA
Dentsu, in collaboration with Snapchat and Kantar, has unveiled the results of its latest study that dives into the evolving dynamics of video consumption…
