June 30, 2025
For years, many marketers have scaled back during summer in the GCC, assuming audiences are elsewhere and media effectiveness drops. Platformance’s new report suggests…
June 25, 2025
Weber Shandwick MENAT has launched the second edition of InfluAnswer Arabia, a report informed by the perspectives of content creators, that delves into the…
February 3, 2025
Arabia’s consumer market is evolving rapidly, characterized by adaptability, shifting spending patterns, and resilience in the face of global economic challenges, according to the…
January 9, 2025
The UAE is poised for a significant 13% net increase in consumer spending intentions for 2025 per AlixPartners.
December 17, 2024
Dentsu MENA has today released new insights from its “Unlocking the Currency of Attention KSA” study, showcasing Snapchat’s powerful role in capturing and retaining…
December 5, 2024
Survey by The Marketing Society and Weber Shandwick finds only a third of organisations and divisions are within the equal or near-equal range of…
