August 26, 2025
Snapchat and Publicis Media New Research on the Future of Shopping in Saudi Arabia
Snapchat, in partnership with Publicis Media and NRG, has released new research revealing how the path to purchase is being redefined across four key…
Research
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Read moreAugust 21, 2025
Overlooked and Under-Marketed: Generation X Emerges as the Most Influential Global Consumer Cohort in KSA, according to NielsenIQ and World Data Lab
NielsenIQ (NIQ) in partnership with World Data Lab (WDL), has released a groundbreaking report spotlighting Generation X as a pivotal force in global consumer…
