PAZ Marketing Management, a leading UAE-based marketing and communications agency, has announced its expansion to Saudi Arabia, through strategic partnerships with Evokes Lab an industry leader in the marketing space. This milestone reflects PAZ’s and Evokes Lab continued success and its vision of expanding horizons across regional markets.
The expansion comes back of the company’s remarkable growth in the past 17 years, driven by its expertise in corporate and government communications, launching mega events and awards, and building personal brands for executives across diverse sectors.
With long-standing collaborations in New York, the UK, and China, PAZ Marketing is now entering new territories in partnership with Evokes Lab (KSA), led by Fadi Alawami and Ahmad Alsenan
Saudi Arabia represents one of the fastest-growing PR and communications markets in the region, with 67% of the population under 35 years old, an average of 7.4 hours spent online daily, and social media penetration at 93%. The Kingdom’s marketing and advertising industry is projected to expand from USD 2.39 billion in 2025 to USD 3.14 billion by 2030, reflecting a surge in demand for strategic communications.
With this expansion, Evokes Lab and PAZ Marketing strengthens its position as a regional player in PR, marketing and events by staying true to its mission of empowering businesses, leaders, and governments with strategic communications that create lasting impact.
