TBWARAAD announces collaboration with Core42, a G42 company, marking a milestone in the field of AI. The MoU is the first step for the…

De Lange has spent 15 years of his career in the MENA region, working at renowned agencies and winning countless global awards. He has…

Who made the cut this year?

The partnership was signed by Andrew Jackson, Executive Vice President and Chief AI Officer, at Core42, and Bassel Kakish, Chief Executive Officer at Publicis…

Daniel Hulme, the Chief AI Officer of the renowned WPP network talks all things AI with Communicate. From the challenges of AI integration to…

Within the GCC landscape, the UAE is currently leading the way (87%), with Saudi Arabia (8%) and Qatar (4.8%) following behind.

The partnership will offer advertisers expanded reach, enhanced targeting capabilities, real-time insights with audience impressions, and creative excellence.

Climate change in the MENA region presents not only risks but also opportunities. The task is complex and multifaceted, yet the potential rewards position…

Sustainable investments are providing companies with a competitive advantage, ensuring their sustained competitiveness and long-term relevance.

Media Blends – a media solutions agency operating across Egypt, UAE, and KSA – has joined forces with YAS Island and the real estate developer,…

The merging of the agency giants creates a business of more than 30,000 people in 64 markets.

In today’s data-rich landscape, marketers grapple with extracting actionable insights. AI offers a solution, enables advertisers to optimize communication strategies. Bhaskar Bateja, Head of…