From hyper-localized communities and i-commerce to artificial influence and subscription services, influence is set to create a new order of brands 

TBWARAAD Dubai has appointed Paulo Areas to the role of Executive Creative Director, overseeing the creative duties of the agency across all brands and…

Which brands made it to the top?

By Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta

Infiniti along with Publicis Groupe recently launched a campaign, ‘Taking the Wheel.’ The film reviews the story of working parents juggling their professional lives…

Leading digital marketing group, Incubeta, today announced the opening of new offices in Saudi Arabia, as part of its expansion within the MENA region.…

UAE-based growth and transformation consultancy, Gedeon Mohr & Partners, launches this week to bring real-world solutions through its experts across the world to solve complex…

91% of consumers across MENA made purchases on e-commerce in 2022, up from 87% in 2021. More than half of MENA consumers purchased food…

By Hala Zgheib – Head of Retail, MENA, Snap Inc.

By Gosia Wajchert, Criteo Managing Director, Middle East, and Africa

The partnership will enable Yazle to improve ad performance, and customer experience and by using streaming, lower data transfers on digital advertising campaigns on…

For as long as we can remember, Nike has been rooting for athletes to find inspiration and purpose in what they do. One way…