The WARC Awards for Effectiveness are judged using the WARC and Lions creative effectiveness and B2B effectiveness ladders. Juries feature senior marketing professionals from…

The new Alexa skill launches in Arabic for the Amazon virtual assistant.

With the partnership, both Tagger Media and YAAP aim to “revolutionize influencer marketing” with data-driven and sizable technology solutions that allow brands and marketers…

By Raviteja Dodda, CEO & Co-Founder of MoEngage

Initiative aims to highlight how brands can drive results during Ramadan.

Andrew Buckingham has been appointed as Vice President and General Manager for the Coca-Cola Middle East region.

Marketing professionals to share their workplace experiences by filling in anonymous, 15-minute survey.

By Fadi Khater, Founder & Managing Partner at Netizency

Carla Dabis, Commercial Director MEA at VICE Media, explains how Durex and Vice Media Group launched Durex Records to break stereotypes and overcome taboos in the…

7awi is a digital development agency delivering media and advertising solutions targeting the Middle East and North Africa. “7awi” owns and manages a rich and…

New platform aims to empower future generations in film and fashion.

More gaming app marketers to prioritize profits over growth in 2023 as economic uncertainty impacts the market.