Havas Middle East and First Abu Dhabi Bank unveiled the ‘Work Like a Mom.’ The campaign challenges this misconception of women being viewed as caretakers and…

Communicate speaks with Ahmed Younis, Head of Meta Creative Shop MENA at Meta to discuss how brands can engage with their consumers effectively this…

Collaboration aims to tap into the growing potential of gaming advertising.

The WARC Awards for Effectiveness are judged using the WARC and Lions creative effectiveness and B2B effectiveness ladders. Juries feature senior marketing professionals from…

The new Alexa skill launches in Arabic for the Amazon virtual assistant.

With the partnership, both Tagger Media and YAAP aim to “revolutionize influencer marketing” with data-driven and sizable technology solutions that allow brands and marketers…

By Raviteja Dodda, CEO & Co-Founder of MoEngage

Initiative aims to highlight how brands can drive results during Ramadan.

Andrew Buckingham has been appointed as Vice President and General Manager for the Coca-Cola Middle East region.

Marketing professionals to share their workplace experiences by filling in anonymous, 15-minute survey.

Carla Dabis, Commercial Director MEA at VICE Media, explains how Durex and Vice Media Group launched Durex Records to break stereotypes and overcome taboos in the…

By Fadi Khater, Founder & Managing Partner at Netizency