
October 6, 2025
The New Search Landscape: Thriving in the Age of AI
The rise of generative AI is fundamentally reshaping how consumers discover brands and information. With AI Overviews now answering queries directly within search results,…

October 6, 2025
The rise of generative AI is fundamentally reshaping how consumers discover brands and information. With AI Overviews now answering queries directly within search results,…

October 6, 2025
Shamal Holding, a diversified investment firm behind some of Dubai’s most iconic lifestyle, leisure, and hospitality destinations, has appointed Omnicom Group as its fully…

October 24, 2023
De Lange has spent 15 years of his career in the MENA region, working at renowned agencies and winning countless global awards. He has…


October 24, 2023
The partnership was signed by Andrew Jackson, Executive Vice President and Chief AI Officer, at Core42, and Bassel Kakish, Chief Executive Officer at Publicis…

October 23, 2023
Daniel Hulme, the Chief AI Officer of the renowned WPP network talks all things AI with Communicate. From the challenges of AI integration to…

October 23, 2023
Within the GCC landscape, the UAE is currently leading the way (87%), with Saudi Arabia (8%) and Qatar (4.8%) following behind.

October 20, 2023
The partnership will offer advertisers expanded reach, enhanced targeting capabilities, real-time insights with audience impressions, and creative excellence.

October 19, 2023
Climate change in the MENA region presents not only risks but also opportunities. The task is complex and multifaceted, yet the potential rewards position…

October 19, 2023
Sustainable investments are providing companies with a competitive advantage, ensuring their sustained competitiveness and long-term relevance.

October 18, 2023
Media Blends – a media solutions agency operating across Egypt, UAE, and KSA – has joined forces with YAS Island and the real estate developer,…

October 17, 2023
The merging of the agency giants creates a business of more than 30,000 people in 64 markets.

October 17, 2023
In today’s data-rich landscape, marketers grapple with extracting actionable insights. AI offers a solution, enables advertisers to optimize communication strategies. Bhaskar Bateja, Head of…

October 17, 2023
Vincent comes with a diverse background in advertising, digital communications, game design, television production, and sound design.