
June 24, 2025
The CTV Conductor: where the melody of brand meets the rhythm of results
For years, brands have struggled to reconcile brand building and performance marketing. It’s been a battle between the soaring melody of brand and the…
June 24, 2025
For years, brands have struggled to reconcile brand building and performance marketing. It’s been a battle between the soaring melody of brand and the…
June 23, 2025
A few years ago, Saudi Arabia wasn’t even in the top 50 tourism destinations globally. Today, it ranks in the top 10. At Cannes…
May 19, 2023
DHL, the global logistics and transportation company, has expanded its services beyond package delivery with the launch of a new campaign called DHL Message…
May 19, 2023
Deena Habib, CEO and co-founder of Yspot advocates for a different approach to internships and the importance of youth in the workplace.
May 19, 2023
What young talent look for in a job and how employers can give it to them.
May 18, 2023
Spark Foundry MENA, a leading advertising agency under Publicis Groupe, has signed on to continue its years-long partnership with the Department of Culture and…
May 17, 2023
Digital Media Services (DMS), which serves as the digital arm of Choueiri Group recently announced that it has partnered with Audiomob – the number-one…
May 16, 2023
The ad tech company has advanced its capabilities, powered by contextual AI technology, Liz, to offer optimized creatives, allowing brands to maximize attention with…
May 15, 2023
The PRCA MENA Awards have been celebrating significant PR campaigns in the region for the last six years. In its 7th edition, the association…
May 15, 2023
By Lisa Friedrich, Head of SMB, EMEA – TikTok