In the UAE, e-commerce app revenues grew steadily, through 2022, as companies spent US$45 million to attract customers. Last year, in-app spending on Android…

Findings highlight stark divide in the perceptions of youth in the GCC states compared with their counterparts in North Africa and Levant

The new partnership brings best-in-class mobile advertising solutions to leading agencies and brands in the MENA region.

Twitter has suffered a series of detrimental slips and recent decisions have only added to its decline in users and overall significance.

The report, which is an extension of the annual What’s Next Trend Report, features data and insights exclusive to the METAP region.

Omnicom Media Group’s analytics, marketing, and cloud technology consultancy TRKKN has been awarded the Google Marketing Platform Partner & Reseller status in the MENA…

Connect Ads by Aleph announced today that it is now the official reseller of Google Ads in Morocco and Iraq. Connect Ads by Aleph…

By Claire Roper-Browning, Regional Director of Marketing, Recruitment, Admissions, and Communications (MRAC) at Heriot-Watt University Dubai.

Publicis Groupe Middle East today announced the appointment of MacLean Brodie as Chief Executive Officer of MSL Middle East, a strategic communications agency.

Diana Daou, Head of LinkedIn Marketing tells Communicate how B2B marketing can drive efficient growth and transform the way businesses today establish relationships and…

The ESG extension will help Omnicom’s teams in building frameworks for responsible media investments.

MENA Account Managers Judy Bakieh and Sarah Alsalem from Gambit Communications in Dubai Win Cannes Young PR Lions Competition Gold.