Prior to joining MSL, Christophe held roles in Hill and Knowlton’s Strategies and Consulum, where he worked in advisory for some of Saudi’s projects…

Mohammed AlThaher has been working at Media.Monks since April of 2021.

The partnership is set to strengthen live commerce capabilities for brands in MENA, as consumer spending has grown by over 110% through live streaming.

The ‘AI World of Lollipops’ campaign created a digital playground where children could freely express their creativity through text prompts, unleashing a world of enchantment with…

Donnacha’s experience in media and advertising spans diverse international markets, including significant roles in the US, Ireland, and over seven years in the Middle…

This initiative aims to repurpose hundreds of 4×3 outdoor billboards into ergonomic, robust, waterproof, and thermal tents, offering urgently essential temporary shelter to the…

The Protective Rhymes is a series of educational songs conceptualized and curated by Anghami, educating and raising awareness among parents and children on sexual abuse…

In the ever-evolving world of entertainment, more than 80% of viewers in the MENA region show a keen interest in watching Arabic shows. Communicate sits down with Jamie Cook, General…

Ali Abdo, Guinness World Records holder and sustainability advocate, concluded his ‘Ride to COP28’ across all seven emirates promoting sustainable transportation.

In his new position, Omar will continue the company’s growth in the region and its push to shift industries forward.

81% of prosumers in the UAE and 91% in KSA expressed a desire for a frugal world, reflecting a significant move towards a more mindful…

Consumer expectations for digital experiences continue to soar, with 71% of UAE consumers stating that their expectations are far higher now than they were…