
August 22, 2025
The rise of Esports and the new digital working class
Esports or electronic sports (referring organised competitions using computer games) has grown to become a cultural and economic phenomenon. Online gaming can no longer…

August 22, 2025
Esports or electronic sports (referring organised competitions using computer games) has grown to become a cultural and economic phenomenon. Online gaming can no longer…

August 21, 2025
As the school year begins, IKEA is shifting the spotlight to the unsung heroes of the summer – parents and caregivers. Through its heartwarming…

December 20, 2023
Sprinklr, a unified customer experience management platform for modern enterprises, announced the inauguration of its new bureau at Dubai Internet City, as a part…

December 20, 2023
This appointment news follows the recent announcement of Memac Ogilvy’s joint leadership MENA team with Ghassan Maraqa as MENA CEO and Jon Marchant as MENA…

December 20, 2023
By Nourhan Wahdan Co-Founder and Design Director of pew. Design Bureau

December 19, 2023
The 2023 report highlights various key points that play an integral role in the success of an influencer campaign, putting clients at an advantage.

December 19, 2023
This collaboration positions Wavemaker MENA as the player in shaping ‘Next Era’ media for L’Oréal across the MENA region.

December 18, 2023
By Manara Global

December 18, 2023
iCubesWire is known for its ad tech solutions, including a content production studio and influencer marketing expertise.

December 15, 2023
This year, the MENA Effie Awards acknowledged one of the many emerging young marketers through one of its crystal award categories. Communicate speaks to…

December 15, 2023
A new grant from Google’s philanthropic arm will help researchers develop a tool to bolster water security and climate resilience in the Middle East and…

December 15, 2023
By Nyka Miglani, Head of Strategy at Liquid Retail

December 14, 2023
ATL Media, a Zee Entertainment company, is the commercial arm of Zee Entertainment and other media networks.

December 13, 2023
Prior to joining MSL, Christophe held roles in Hill and Knowlton’s Strategies and Consulum, where he worked in advisory for some of Saudi’s projects…