By Sue Azari, eCommerce Lead, EMEA & LATAM at AppsFlyer

The strategic partnership aims to drive digital innovation in Saudi Arabia.

The collaboration between Publicis Groupe Middle East and SCAI represents a step towards driving digital transformation and unlocking new opportunities that deliver impactful solutions…

By Dawn Kubicek – Founder & CEO, Leaders in Digital

Each agency within The Plus Group contributes its distinct expertise. 

Waite attributes much of her leadership style to her experience with the Marketing Academy Scholarship, which she secured among hundreds of applicants early in…

By Alain Mayni, Head of Tech, Media, Telecom & Professional Services in MENA at Meta.

Adel Baraja’s appointment will be instrumental in contributing to Saudi Arabia’s communications industry in line with Vision 2030.

The agency will support the airport group in unlocking the full growth potential of Abu Dhabi’s tourism and trade industry.

Carrefour, operated by Majid Al Futtaim in the UAE, recently opened its doors at COP28’s Blue Zone in Expo City, unveiling its latest initiative. The multinational retail and wholesaling…

Phillippa joins Brazen MENA from L’Oréal UK where her most recent work includes the launch of Prada Beauty, brand growth and PR for MUGLER,…

Atteline will bring a team of just under 40 communication experts to Ruder Finn.