The partnership will drive communications campaigns that foster deeper connections between Xbox and its fanbase across MENA

As a gold-tier partner, Publicis Groupe gets broad access to Optimizely’s advanced features

A series of short films feature the cabin crew humming the iconic theme song whilst going through their ‘missions’ 35,000 feet above the ground.

The automative brand’s latest SUV launch captured the attention of TikTok’s young, tech-savy audience

90% of those surveyed believed that the responsibility of tackling climate change falls on the PR profession.

In the dynamic world of PropTech, the seamless integration of business and digital technology is paramount to success. As the Chief Product Officer, Christophe…

Social commerce has become increasingly popular nationwide, with nearly half of social media users purchasing a product directly from a social media app or…

In the UAE, e-commerce app revenues grew steadily, through 2022, as companies spent US$45 million to attract customers. Last year, in-app spending on Android…

Findings highlight stark divide in the perceptions of youth in the GCC states compared with their counterparts in North Africa and Levant

The new partnership brings best-in-class mobile advertising solutions to leading agencies and brands in the MENA region.

Twitter has suffered a series of detrimental slips and recent decisions have only added to its decline in users and overall significance.

The report, which is an extension of the annual What’s Next Trend Report, features data and insights exclusive to the METAP region.