July 17, 2025
The Art of Listening: When Brands Hear Without Truly Understanding
In our hyperconnected era, brands are drowning in an ocean of customer feedback. Social media, surveys, focus groups, online reviews—never have we had access…
News
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July 16, 2025
New SAP Concur research highlights generational differences in employee travel habits
Travel plays an integral role in generating new business opportunities, nurturing working relationships, and encouraging employee learning and development. But in 2025, it’s under…
Read moreFebruary 6, 2024
Why is Gaming a $6 Billion Blossoming Oasis in the Middle East?
By Saad Khan, CEO, GameCentric
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February 5, 2024
Elie Aoun Steps Down From His Role as Media CEO at Ipsos in MENA
After dedicating 32 years to the multinational market research and consulting firm, Aoun bids farewell to his tenure.
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February 2, 2024
evision and Disney Star Expand Collaboration
evision powers a new experience with TV channels plus Video on Demand content, including Hotstar Specials in the MENA region.
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February 2, 2024
Ziad Sukkarieh Joins OMD as Saudi Arabia MD
Seasoned and respected executive tasked with outpacing market growth.
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February 2, 2024
Cressida Pickavance Joins Cheil MEA as Director – Direct-to-Consumer (D2C) Strategy
Joining from Cheil UK’s leadership team, Cressida brings a wealth of experience as an eCommerce and digital expert.
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January 31, 2024
Hekayat YouTube Spotlights Saudi Youth
The first episode of Play it Forward with YouTube will be released tonight, 31 January, on Ana Beeko’s YouTube channel, YouTube Arabia’s YouTube Channel,…
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January 31, 2024
Aunindo Sen Joins Publicis Middle East as Executive Creative Director
Aunindo Sen recently served on the Cannes Lions jury and is ranked as one of the world’s best copywriters in The Big Won Report.
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January 31, 2024
TikTok’s What’s Next Trend Report Reveals Marketing Insights for 2024 in MENA
The report introduces the concept of Creative Bravery, driven by three actionable trends: Curiosity Peaked, Storytelling Unhinged, and Bridging the Trust Gap.
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January 30, 2024
Warner Bros Discovery: Navigating the Evolving Landscape of Children’s Entertainment
By Aya Hammad, Marketing, PR & Digital Manager Warner Bros Discovery Kids Networks in MENA
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January 29, 2024
Faisal J. Abbas Elected Deputy Chairman of the Saudi Journalists Association
Faisal J. Abbas is recognized as a political commentator on CNN, BBC, and Sky News, and for speaking engagements at Harvard, the London School…
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January 29, 2024
XElement Onboards Diogo Borges as Executive Creative Director
Established in 2013, XELEMENT’s services span creative endeavors, strategic marketing, branding, media buying, and consulting.
