Joining from Cheil UK’s leadership team, Cressida brings a wealth of experience as an eCommerce and digital expert.

The first episode of Play it Forward with YouTube will be released tonight, 31 January, on Ana Beeko’s YouTube channel, YouTube Arabia’s YouTube Channel,…

Aunindo Sen recently served on the Cannes Lions jury and is ranked as one of the world’s best copywriters in The Big Won Report.

By Manara Global

The report introduces the concept of Creative Bravery, driven by three actionable trends: Curiosity Peaked, Storytelling Unhinged, and Bridging the Trust Gap.

By Aya Hammad, Marketing, PR & Digital Manager Warner Bros Discovery Kids Networks in MENA

Faisal J. Abbas is recognized as a political commentator on CNN, BBC, and Sky News, and for speaking engagements at Harvard, the London School…

Established in 2013, XELEMENT’s services span creative endeavors, strategic marketing, branding, media buying, and consulting.

With a vision centered around PR excellence, Sandstone Media aims to redefine brand connections and elevate narratives for businesses across the region.

The agency has offices in Dubai, London, and Paris, and will expand to Riyadh soon.

BPG (a WPP subsidiary), in a new round of promotions and appointments, boosts its talent pool by 45%.

With the inauguration of the Publicis Groupe’s business consulting agency – Kekst CNC’s office in KSA, Robert Havnik has been appointed as the Director…