As consumers lose trust in traditional media, they turn to influencers who can play a crucial role in expanding the brand’s online presence. HAVAS Red…

By Camilla Burchill, Senior Innovation Strategist at Tactical

Based between Hong Kong and Sydney, Boase will lead the growth of the firm’s specialist Professional Services practice globally. 

By Claire Roper-Browning, Regional Director of Marketing Recruitment Admissions and Communications at Heriot-Watt University Dubai.

In many stories of the worlds of culinary and cars coming together, Audi Middle East has onboarded a Dubai-based British-Nigerian restaurateur as its regional ambassador. 

Infobip’s platform and infrastructure will enable businesses in KSA to send large volumes of digital interactions at high speed with low-latency.

The recent circulation of misinformation on cloud seeding being the cause of UAE’s heaviest rainfall in 75 years has raised eyebrows on how far and…

This appointment reflects the importance of KSA and the Middle East for Publicis Sapient as fertile ground for growth.

40% of consumers in the UAE are increasingly inclined to explore other options for the best deals, leading to reduced brand loyalty.

A Gfk report reveals consumer sentiment against the region’s automotive sector following last month’s heavy showers in the UAE.

Providing digital transformation services to retail and luxury brands, Like Digital & Partners currently operates from offices in Dubai and London. 

Following in the footsteps of former CIOs Kevin Hart and Jason Momoa, Reynolds brings his trademark charm and wit to the role.