AI can no longer be ignored in terms of a marketing tool, can you elaborate more how it can blend with more traditional methods?…

Uber’s ad formats offer both static display ads and engaging video ads, enabling advertisers to drive awareness and engagement at key moments of consumer…

Meta Platforms, Inc. and EssilorLuxottica introduced the Ray-Ban Meta glasses to the United Arab Emirates during an exclusive launch event on May 7 held…

Historically, British, Russian, and Indian nationals led the charge in Dubai’s real estate market, creating a pattern of nationality-driven marketing strategies. But the landscape…

Publicis Media ME has announced a strategic partnership with Living Room MENA, an independent creative tech and experiential agency, to reshape how brands engage…

Daleel, the Middle East’s personalized financial marketplace, has revealed the results of an independent survey into the UAE’s financial behaviour. It found that 94%…

In the UAE’s fast-evolving economy, agility is no longer optional—it’s essential for survival, especially for small and medium enterprises (SMEs). Yet, many SMEs continue…

The GCC region is witnessing a profound transformation as cognitive science and artificial intelligence intersect with environmental, social, and governance (ESG) imperatives. This convergence…

Havas Health Network is proud to announce the launch of its newest office, Havas Life Middle East, further expanding the Havas Life group of…

Yango Group, a global tech company, has launched a pilot program for autonomous robot-powered food delivery at Expo City Dubai. The delivery service will…

Marketing and brand management have undergone significant changes in the past decade, mainly driven by rapid advancements in technology and their impact on customers’…

 CNTXT AI, the UAE-based Data and AI company, today announced the launch of Munsit — a next-generation Arabic speech-to-text model that outperforms every global…