
February 11, 2026
New Rules, Old Traditions: Switz taps Gen Z before saluting moms in Ramadan push
Switz Group has teamed up with We Are Social to roll out a two-phase Ramadan campaign that blends youthful energy with emotional tradition, aiming…

February 11, 2026
Switz Group has teamed up with We Are Social to roll out a two-phase Ramadan campaign that blends youthful energy with emotional tradition, aiming…

February 11, 2026
Communicate has unveiled its Best Brands and Top Marketers Issue 2026, spotlighting the brands and marketing leaders who truly stood out in 2025—not through…

September 9, 2025
The resilience and determination of the Middle East’s two largest economies is evident in the 2025 ranking of the Kantar BrandZ Most Valuable Emirati…

September 9, 2025
Luxury For You, a Dubai-born, members-only luxury platform, has officially launched in the UAE. Offering access to over 1200 designer brands and worldwide shipping…

September 9, 2025
The United Arab Emirates stands at the forefront of the global electric vehicle (EV) revolution with dedicated strategies such as the Dubai Clean Energy…

September 8, 2025
As the modern workforce demands more comprehensive support, MetLife is taking action to close the widening “employee care gap” identified in its latest Employee…

September 8, 2025
Fatherhood has long been painted as a trade-off: the end of freedom and fun. But Dodge and Publicis Middle East flipped that narrative with…

September 8, 2025
Travel in the region was once defined by five-star stays and luxury shopping. Today, travelers chase meaning and connection, choosing cooking classes and heritage…

September 4, 2025
For years, marketers have chased relevance through personalisation. But we’re no longer living in a world where that means tailoring emails by first name…

September 4, 2025
Across the Middle East, digital advertising is undergoing a profound transformation. The rise of Connected TV (CTV), Retail Media Networks (RMNs), and more integrated…

September 4, 2025
LOVE by LV Partners, the Dubai-based consultancy committed to providing an innovative approach to PR and communications, is thrilled to announce its continued growth…

September 3, 2025
On any given day in Beirut, you’ll find them: small, hand-cut flyers taped to stairwells and street poles. A phone number. A job title.…

September 3, 2025
In 2025, companies worldwide are estimated to have lost $10.5 trillion to cybercrime. Beyond direct theft, the damage includes downtime, stolen intellectual property, fraud,…

September 2, 2025
Property Finder, MENA’s leading interconnected real estate platform, today unveiled the largest AI-generated skyline hoarding ever created in Dubai to mark the launch of…