
November 23, 2025
Entertain or Be Forgotten: Why Brands Are Losing the Attention War
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…

November 23, 2025
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…

November 20, 2025
When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…

March 25, 2025
Furrukh Jawaid, Chief Marketing Officer General Motors MEA on launching the Chevrolet EUV in the UAE as a first worldwide, and the future of…

March 25, 2025
RAPP MENA, the creative and customer experience agency part of Omnicom Precision Marketing Group, has announced that employees will enjoy the Eid Al-Fitr public…

March 25, 2025
Newly created alternatives platform based on BlackRock products with Emirates NBD Asset Management as the manager. Initial focus on private credit and multi-alternatives. Emirates…

March 24, 2025
Manchester City has launched a Ramadan Esports Cup that will allow EA Sports FC 25 players in Egypt, Algeria, Saudi Arabia, and the United Arab…

March 24, 2025
BLJ Worldwide, has announced changes in its senior leadership structure.

March 24, 2025
With the UAE now considered a moderately high-risk zone for multiple sclerosis, Snap’s first step counter lens is being used to raise awareness for…

March 24, 2025
Publicis Middle East has created a new campaign for King Faisal Specialist Hospital & Research Centre (KFSH&RC) that brings attention to the value of…

March 21, 2025
Accenture has joined forces with the Commercial Bank of Dubai (CBD) to train the bank’s employees in the fields of data and AI.

March 21, 2025
The Ethisphere Institute, a global leader in defining and measuring corporate ethical standards of business practices, has once again recognized Salesforce as one of…

March 21, 2025
Shuja Jashanmal, Group CEO, Jashanmal National Company, on the rise of gift cards, which have emerged as a modern, flexible, and thoughtful alternative to…

March 20, 2025
The Dubai-based office of communications agency Plus 1 Communications (P1C) enters 2025 with momentum, reinforcing its growth with talent acquisition and promotions.

March 19, 2025
Arla Foods’ in-house digital team leveraged retail transaction data through the LiveRamp data collaboration platform to to achieve 23% revenue growth with select promoted…