In a world where digital influence extends beyond mere brand endorsements, influencers, and content creators are emerging as powerful agents of social change. The…

OMD has promoted Tarek Jaffar, the current Managing Director of its Egyptian operation, to Chief Executive Officer (CEO), effective immediately.

by Dave Cobban, Founding Partner at UNBRKBLE

Ipsos released its ‘TikTok Made Me’ report about the platform’s impact on consumer behavior in the travel, entertainment, finance, food & beverage, and automotive…

Publicis Groupe Middle East & Turkey announces the promotion of Abed Ismail to Head of Integration, a strategic move to support and accelerate Groupe’s…

The Middle East has long been recognized as a hub for exceptional gaming talent, with predominantly top-tier male gamers shining on the global stage.…

The Choueiri Group brand will support Pinterest with sales and in expanding its media services across all key MENA markets.  

Susana Tsui Fitzpatrick will be leading operations for the agency as CEO across UAE while reporting directly to Joe Nicolas, CEO, of UM MENAT.

Previously with Spark Foundry, Pauline Rady’s role will accelerate client growth and business excellence across all under GroupM.

d’Abo brings over 25 years of expertise in the Middle East MarCom sector, with a proven track record of success in building and leading…

Kantar Media will unlock the power of the viewing data captured through tens of thousands of OSN set-top boxes installed in the MENA region.

Why does every Egyptian ad sing?