Advertising Business Group calls on UAE industry players to step up and help set sustainable advertising standards for a more sustainable future

FeatureMind expands its operations in Nigeria with this appointment.

Dylan Temple-Heald’s expertise in programmatic marketing and his commitment to delivering tailored solutions will elevate Yazle’s capabilities and offerings.

DHL’s latest campaign introduces a twist to the ordinary, featuring a parcel delivered from the future to the past.

Panadol’s latest campaign acknowledges the ‘little accidents’ that so commonly occur.

Find out which three brands ranked the highest in terms of Ad Awareness growth for March 2024 in the KSA.

Marie Claire joined Edelman last year as Chief Creative Officer of ME, having spent 17 years at Impact BBDO.

A new report by YouGov reveals changes in the media consumption habits of UAE residents in the last couple of years.

With an expanding workforce of employees in Saudi Arabia, Dentsu aims to become a contributor to talent development in the Kingdom.

By Marwa Kaabour, Group Head of Marketing & Corporate Communication, Al Masaood

The agency will partner with th UAE-based brand to ideate and develop holistic creative campaigns and content across all media.

Research by Infobip shows that the telecommunication sector saw the highest growth in the adoption of conversational channels (89%), followed by the media and entertainment sector…