What is the story behind the Aegis Academy? Every company invests in its people’s knowledge and development, and for improving their products and services.…

  In a surprise move, Havas announced that Global CEO David Jones is leaving the company immediately, to become co-founder and CEO of a…

The Midas Awards World’s Best Financial Advertising™ announced today the 2013 Midas Report rankings. Unveiled in 2010, the annual Midas Report recognizes and ranks the most successful global…

  December 1998. I started my internet career at one of the first European e-commerce websites. At the time, we used to call it…

  Despite the way that mobile technologies and social networking sites have made it easier to stay in touch with large numbers of acquaintances,…

The network Communication Group recently held its first official regional management meeting in Beirut. The three-day meeting was presided over by the Group’s Chairman, Roger…

  Vodafone is threatening to take legal action to defend its reputation after the marketer was accused of using a sock puppet to send…

Ad units in magazines’ iPad editions climbed 16 percent in 2013, according to a report out on December 23 by MPA-The Association of Magazine…

  The Telecom Regulatory Authority (TRA) is building the core ICT regulatory framework for the UAE’s burgeoning knowledge economy. In particular, the TRA supports…

  Reckitt Benckiser has named four shops to handle its global media-planning and -buying account following a review, the company said, including Aegis in the US, which…

  Following a recently concluded four-way review, Mashreq has moved its media account to media agency PHD, part of Omnicom Media Group. “PHD demonstrated…

  Early in November, Facebook announced objective-based ad buying — an easier way for businesses to buy Facebook ads based on the objectives that…