Early in November, Facebook announced objective-based ad buying — an easier way for businesses to buy Facebook ads based on the objectives that…

  MBC didn’t have any strategies to promote Arabs Got Talent (AGT) online when it launched in 2011. In fact, the show only started…

  Havas’ Q3 results were better in some markets, such as the MENA region, than in others. What do you think is driving this…

  It’s that time of year again, when Communicate releases its annual rankings of the Creative Agency of the Year and the Media Agency…

  AdZouk, online advertising portal, have launched two new divisions aimed at heightening results by increasing click-through and conversation rates. The Data Division will…

  Sports company Puma has appointed advertising agency JWT New York as its lead creative agency. Effective immediately, JWT will assume a leadership position…

  It’s that time of the year again when YouTube releases the videos that everybody was talking about in 2013 — the YouTube Rewind!…

  Due to its unique conservative culture, the Saudi market has long been approached with ignorance and discouragement to do something courageous, extraordinary, purposeful,…

A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront City account, which it acquired following a pitch…

  E-commerce portal and online megastore Souq.com recently won the ‘Digital Business of the Year’ category at the first ever Arabian Business StartUp Awards.…

  ZenithOptimedia is to launch a new global media network in order to drive business growth and to further develop communications specialisms across the…

  Ten years ago, no marketing professional or banking business owner could have predicted how the banking business has evolved. Since most transactions today…