Brands have long recognized the value of word of mouth and its powerful ability to influence and alter people’s behavior and choices.

Powered by Snapp, a digital loyalty platform allowing customers to earn points for purchases from their favorite venues directly on their phone, SnappCard is a…

With its competitor Adidas being the official World Cup 2014 sponsor, Nike, which sponsors ten teams at the tournament, and over 50 percent of…

Among a select number of global markets for Pepsi, the UAE, Kuwait and Saudi Arabia will see the roll-out of the brand’s interactive gaming…

Dubai-based pan-Arab broadcaster Al Aan TV has revamped its website to coincide with the onset of Ramadan.

  The World Cup 2014 in Brazil and the run-in to the tournament have shed a new light on our industry, and the creative…

  Collaborating with 20-plus mobile operators in MENA as well as with online gaming merchants, regional VAS (value-added services) provider Actel (Active Telecommunications) recently…

  Oracle announced that it has signed an agreement to acquire LiveLOOK, a global provider of real-time and visual collaboration technology for co-browsing and…

We have all seen movies in which military pilots wear sophisticated helmets that use “target acquisition and tracking” devices; military hardware does not rely…

  twofour54, the commercial arm of Media Zone Authority  has announced that one of its key partners, Ubisoft, has released CSI: Hidden Crimes, the…

  JWT Worldwide has announced an international scholarship program to assist and promote talented female creative advertising students. Named after both the industry’s and…

  Property development company Indigo Properties has recently assigned Blue Apple as its advertising and PR agency in the UAE. Blue Apple takes up…