Advertisers have known for some time that part of their advertising budget is wasted on ads that viewers are never able to see in…

Independent communications network Livingroom, with offices in Dubai and Jeddah, has started the year on a high note with recent additions to its portfolio.…

  Havas Media Group is taking its content offering for its clients to a new level through a global partnership with content marketing platform…

Today, Ubisoft® announced that Tom Clancy’s The Division™, an online, open-world RPG, for the Xbox One from Microsoft, the PlayStation® 4 from Sony, and…

  Pay-TV network OSN has appointed new digital and creative partners to support its strategic growth across key markets in Middle East and North…

Mobile advertising platform InMobi and media network Starcom MediaVest Group (SMG) have announced a strategic partnership to drive mobile advertising across Europe. The partnership…

As part of a global initiative, Turner Broadcasting, parent company of Cartoon Network Arabic, has re-launched its second flagship kids brand, Boomerang, as an all-animation, youth-targeted…

Egypt’s national carrier EgyptAir has awarded its global marketing communications account, effective immediately, to J. Walter Thompson’s local team in Cairo, following an extensive…

Video ad tech company Unruly is continuing its global growth with expansion into the Middle East. Future Tech Media will serve as the official…

The advertising industry is pretty competitive with 22 percent of respondents identifying it as one of the industries that attract and retain the best…

On the eve of Valentine’s Day, Twitter has put together some data on how countries across the world are expressing their love and other relationship details…

Roli Okoro, director at VivaKi MENA VivaKi’s Audience On Demand (AOD) MENA has signed an exclusive partnership with Effective Measure (EM), a provider of…