ARPU Plus, a  mobile Value Added Services (VAS) and monetization platform solutions provider across the Middle East – and a company under OTVentures,…

  Automotive brand Volvo has consolidated its global media buying and planning business with WPP’s Mindshare, according to people familiar with the matter, who added…

  Instagram has inked its first major ad deal with an agency, and it’s big. The photo- and video-sharing site is rolling out a…

  In collaboration with digital marketing training company The Knowledge Engineers, digital marketing consultancy and technology provider, the CODE Center of Digital Excellence, will…

MRM Dubai, part of Middle East Communications Network, has launched a customer relationship center to support Chanel’s network of luxury stores in the region.…

  David Sable, global CEO of Y&R, has announced a restructuring of Y&R’s Middle East operations. Joseph Ghossoub, who is the CEO of MENA Communications (a…

Have you ever watched someone play Candy Crush, Angry Birds, or World of Warcraft? They’re totally transfixed. You might ask: Why are they playing? Usually, it is…

  Outdoor advertising company JCDecaux SA, in conjunction with Dubai Airports, announced today that its subsidiary JCDecaux Dicon has unveiled a network of high definition digital…

Comprising more than 200 nationalities, UAE consumers cannot be viewed as a single block of customers with consistent purchasing patterns. Approximately four UAE residents out of five are foreign.…

B4U Aflam, the Arabic-language Bollywood film channel, has announced the appointment of UM Dubai as its new media buying agency for the MENA region. B4U’s…

  Following a review and pitch process, UM Dubai has been awarded the regional media planning and buying account for Sun & Sand Sports. Effective immediately,…

  WPP Digital , the digital investment arm of WPP, has announced a global partnership with content marketing platform Percolate, one that will enable…