For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it’s launching new tools to let advertisers see how…

“Two distinct brands, Draft and FCB, were merged together seven years ago to have one seamless offering. It’s time to simplify our brand’s name…

  Initiative MENA, a regional media communications network, has marked its first quarter of 2014 operations by securing three new accounts. The agency, which operates…

  Middle East-based mobile media company  Noqoush Mobile Media Group – specialized in mobile advertising and monetization – announced today the introduction of three technology…

  SERMO, a global lifestyle and luxury communications network founded in 2009 by Talk PR, has signed independent boutique agency Mojo PR as its…

  WPP has announced that its wholly-owned operating company Hill+Knowlton Strategies, an international communications consultancy, has agreed to acquire Rice5, a full service digital…

Under the theme “Innovation at the Intersection of media, technology and design”, STEP – a media, technology, and design platform for creatives, influencers, and technophiles…

  In order to support the expansion of its e-commerce offering, Shop and Ship, with specialist marketing capabilities, Aramex has selected OMD to manage…

  WPP has agreed to take a majority stake in UK digital technology consultancy, Cognifide, with WPP Digital, the digital investment arm of WPP and…

  Saudi Arabia power and water conglomerate, Abunayyan Holding, has teamed up with Middle East-based recruitment solution provider Cazar to launch Mostaqbaly, its new…

  Stories have been around since antiquity. People have spread them for thousands of years and some are still relevant today. They stood the test…

  French media group Webedia – which houses several leading entertainment and lifestyle websites – has acquired a majority stake in the capital of…