Procter & Gamble Co. plans to divest, discontinue or merge more than half of its brands globally as it restructures to focus on its…

  Capillary Technologies, a cloud-based retail customer engagement management, has announced that it has closed a $14 million Series B round of venture financing…

  JCDecaux SA (Euronext Paris: DEC), the global outdoor advertising company, has unveiled a new network of HD (high definition) digital screens at Muscat…

While creating concepts, traditional Lebanese street food brands think global In the past couple of years, street food restaurants that serve traditional Lebanese sandwiches,…

After a highly competitive pitch process for its Consumer and Enterprise business, Saudi Telecom Company (STC) announces the renewal of its partnership with JWT…

  In early January 2014, DraftFCB was reported to be undergoing a rebranding overhaul that would see its return to the storied Foote, Cone &…

“You can’t be what you can’t see,” says Sheryl Sandberg, Facebook COO, author of Lean In and founder of LeanIn.Org. “In an age where…

  This Holy month, the Middle East’s top Ramadan TV series are garnering major buzz across social media platforms. As a result, marketers should…

  Last year, a YouTube video called “Somewhere In America #Mipsterz” sparked furious debate over young Muslims taking too much liberty with their faith.…

After the native ad, here comes the buy button. On Wednesday, both Facebook and Twitter made critical moves in their efforts to transform their…

  During my two and a half years at RBBi and throughout my 15-year career before that, I have seen that several clients tend…

Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new…