PepsiCo announced yesterday the opening of its first innovation facility in the Middle East out of Dubai, which will serve as a center…

  In its recent 100 Companies Report for 2014, which tracks 75 effectiveness and strategy competitions globally to identify the world’s “smartest” agencies, advertising best…

Lebanese branding and design agency TAGbrands wins the Distinction Award at the 2014 REBRAND 100 Global Awards Showcase for the rebranding of paint retailing…

In an industry where there is never a shortage of funny stories about ludicrous requests made by clients, isn’t it strange that we rarely…

Karen Kamel, business director, Ogilvy CommonHealth MENA The health marketing arm of Ogilvy, Ogilvy CommonHealth Worldwide (OCHWW), has officially launched its MENA operation in…

  Money transfer company Western Union (WU) recently launched “Face of My WU”, a Facebook competition where, as its name indicates, one UAE resident…

  While Adage reported that Maurice Levy would remain chairman-CEO of Publicis Groupe until 2017, and the Wall Street Journal claimed that the group…

Dotmena has announced that it has partnered with Nabbesh, a recruitment site dedicated to freelancers. As the Internet-based asset of leading Dubai publisher Mediaquest…

Mark Daou, founder and CEO of RPR, on how changes in the environment affect sales. A recent experiment conducted by Professor Charles Spence from…

  WPP’s global media agency network, Mindshare announced in a statement today that it has launched a new tool called Mlive to track brand…

The MENA region will outstrip Europe of its position as the second largest region for mobile subscribers by 2016, according to 2013 figures released…

  Middle East-based job recruitment agency for the communications industry MCG Associates has announced the appointment of Kate Watson as director. Watson will lead…