AdZouk, a premium MENA SSP, and StackAdapt, a native advertising technology company, are expanding their advertising solutions with the launch of a video native…

Last year was the year of mobile. You blinked? Well, you missed it. We moved from multiple screens to one – the mobile –…

Starcom Mediavest Group has retained the Savola business in the Egyptian market, following a pitch between against six other agencies. SMG has been handling…

Ahead of International Women’s Day, YouTube is championing its community of women on the platform through a new yearlong partnership with the United Nations…

Independent agency Socialize has launched its own influencer brand network, Front Row, which is a platform for Middle East influencers to meet and interact…

Effective Measure’s emPower audience data segments are now available in the Middle East and North Africa (MENA) through Google’s demand-side-platform (DSP), DoubleClick Bid Manager…

JPd, a boutique branding and creative design agency in Dubai, announced today the launch of its new communications department. The move is aimed at…

De-commoditizing the Ad Industry: How Ad Agencies Can Reinvent Themselves and Enjoy Exponential Growth was penned by Leo Burnett’s regional strategy director, Ahmad Abu Zannad.

Bruce Clay Inc. (BCI), the global Internet marketing optimization company with over 1,500 digital experts working across nine countries, has announced the launch of…

Starcom Mediavest Group (SMG) has won the media planning and buying account for Qatari telco Ooredoo’s digital and offline media in Oman, beating the…

Dubai-based digital agency Socialize has won the digital account for General Mills brand, Betty Crocker. The agency will lead the strategy, set-up and execution…

Global media intelligence firm Meltwater has launched its Media Contact Database in the UAE to deliver a solution for marketing and PR companies to…