Google launches Google Preferred, an advanced channel packaging offering for YouTube that allows media agencies to access the audiences they value and the channels…

YoungNetwork Middle East has won the PR account for The Gift Concierge launch. The Dubai-based agency, which is part of the international YoungNetwork Group, will manage…

MediaCom has been recognized as the world’s leading media agency by RECMA, the independent research organization charged with the in-depth assessment of global media…

UM MENA has announced its selection by Ooredoo Qatar for their media planning and buying duties. UM MENA has managed Ooredoo’s media buying and planning activities…

All expats living in the U.A.E have been through similar journeys. Getting off the Emirates flight not knowing what the next few weeks hold in…

The Western Union Company has launched a global program to mark the unveiling of their re-branded marketing platform, ‘This is WU’. The new program ‘WU…

CNN’s flagship news and current affairs show, the World with Becky Anderson, is taking to the road this month, for a month long tour. Beginning in…

Dentsu Aegis Network MENA has launched a media investment and strategic partnership division called Amplifi. The purpose of Amplifi is to unite the group’s…

Following last September’s Initiative Talks in Dubai, Initiative KSA hosted its own installment in Riyadh, Saudi Arabia to continue the dialogue, by bringing it to…

dubizzle jumps into the world of native advertising, launching its native ad solution Brand Stories, designed to deliver tailored branded content to specific audiences. Considering recent…

Bring it home According to Sanjay Raina, Fox International Channels’ general manager for Middle East, North Africa & Pakistan, one of the program’s top…

PacSis – Linking Consumers & Brands, an international brand engaging in promotional and digital marketing solutions, is launching its technological platform in the UAE.…