March 4, 2024
Introducing The Plus Group: Three Agencies Join Forces
Each agency within The Plus Group contributes its distinct expertise.
News
Read more- Read more
March 1, 2024
Zenith Middle East Appoints Alina Waite as Business Lead – Strategy
Waite attributes much of her leadership style to her experience with the Marketing Academy Scholarship, which she secured among hundreds of applicants early in…
- Read more
July 1, 2015
Brightcove’s Sophie Rayers talks video content
Communicate sits down to discuss video content with Sophie Rayers, director of marketing for EMEA & LATAM, Brightcove, global solutions provider for the delivery and…
- Read more
July 1, 2015
Make the most of mobile this Ramadan
Find your ideal audience Young Millennials and mothers are important customers for a wide range of brands this Ramadan season. Historically, we also…
- Read more
June 30, 2015
Initiative Dubai wins media buying and planning duties for Huawei’s Honor 6 Plus
Initiative Dubai has won the media buying and planning duties for Honor 6 Plus Huawei’s first e-commerce only brand in the region, following a multi-agency…
- Read more
June 29, 2015
Grayling META appointed to PR and digital comms for Kleenex
Following a competitive pitch, Olayan Kimberly Clark has appointed Grayling META to handle PR and Digital communications for its Kleenex brand across the GCC. In…
- Read more
June 28, 2015
Ipsos now: past meets future
The Ipsos 40th anniversary celebration will travel the globe this year, starting with Dubai in April and traveling to other global hubs like Shanghai,…
- Read more
June 28, 2015
OOXmonitor adds Wego to publisher line-up
Online Xperts FZ LLC or OOX recently announced the addition of travel search site Wego to the line-up of publishers subscribed to the OOXmonitor service. Wego…
- Read more
June 25, 2015
Omnicom Media Group MENA is accredited by Global Reporting Index
Omnicom Media Group MENA has been accredited by the Global Reporting Index (GRI). Which, according to the company, makes them the first media agency…
- Read more
June 24, 2015
Unilever and Microsoft begin strategic partnership in MENA
Unilever MENA enters into a strategic partnership to be Microsoft’s food and drink content partner within the Lifestyle section of the MSN. June marks…
- Read more
June 23, 2015
New Zealand’s Zespri Kiwifruit selects BPN as its media planning agency for GCC and Levant
Zespri Kiwifruit, a New Zealand-based global kiwifruit grower has appointed BPN to lead its media planning and buying activities across the GCC and Levant…
- Read more
June 23, 2015
Geometry Global’s Jo Booth enters regional activation with fresh eyes
One of Geometry Global’s latest recruits, Jo Booth, joins WPP’s activation arm as the regional head of strategy in Dubai. We recently had the…
- Read more
June 23, 2015
Vuclip to simulcast popular Ramadan series and shows for mobile viewers in the Middle East
Vuclip, a premium mobile video on demand service for emerging markets, has announced a host of premium Arabic content for viewers to enjoy during…
Read moreJune 23, 2015
Mazola announces new brand ambassador
Mazola has announced Hatun Madani as its new brand ambassador this Ramadan. “This partnership allows our brand to develop a more human personality in…
