Boutique PR and digital brand activation agency, McCollins Media has added DownTown Café to its roster of F&B clients.

Digital ad monitoring company OOX launched “mobile advertising monitoring” as part of its flagship service OOXmonitor last month.

The year 2016 ended with yet another blow to the Middle East’s media industry.

Facebook’s ‘popularity’ declined between 2013 and 2016 by six percentage points.

Josh Partridge, vice-president of EMEA, LATAM and Canada at Shazam, on what the brand can offer advertisers.

Samir Ayoub is a man who needs no introduction.

Consumers are evolving faster than advertisers ever wished they would. The biggest advertisers are falling behind their consumers more than anything else. Agencies, advertisers,…

Regional digital advertising agency, Hug Digital has launched what it claims to be the UAE’s first digital-only banking service, CBD NOW, for CBD. The…

Dentsu Aegis Network’s digital performance agency iProspect has launched a new operation in Saudi Arabia, which will be headquartered in Jeddah and supported by…

In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world – and the first in MENA – in…

The UAE Chapter of the International Advertising Association (IAA) held elections for a new board of directors at their premises in Dubai Media City…

WPP veteran, Mohan Nambiar, who has been with MEC since its inception back in 1993 has resigned from the media agency, confirmed WPP in…