Following last September’s Initiative Talks in Dubai, Initiative KSA hosted its own installment in Riyadh, Saudi Arabia to continue the dialogue, by bringing it to…

dubizzle jumps into the world of native advertising, launching its native ad solution Brand Stories, designed to deliver tailored branded content to specific audiences. Considering recent…

Bring it home According to Sanjay Raina, Fox International Channels’ general manager for Middle East, North Africa & Pakistan, one of the program’s top…

PacSis – Linking Consumers & Brands, an international brand engaging in promotional and digital marketing solutions, is launching its technological platform in the UAE.…

The new ‘global goals’ for sustainable development will be unveiled by the United Nations on September 25, 2015 in the presence of 193 leaders.…

Vuclip, a premium mobile video on demand (VOD) service for emerging markets, has released its Global Video Insights (GVI) from a survey it conducted…

Image Nation has partnered with Discovery Communications to create and launch a new Arabic language TV channel for the Middle East and North Africa.…

Xaxis, WPP’s programmatic media and technology platform, announced today the formal launch of Light Reaction, a new mobile-first performance advertising business with an innovative…

Etihad Airways has launched an exclusive Twitter account to engage with Gold and Platinum members of its frequent flyer program, Etihad Guest, on the popular social…

Following a multi-agency pitch, Daimler has appointed independent agency Socialize to handle the social media duties for Mercedes-Benz across the Middle East and Levant.

Al Rawabi Dairy Company, one of the UAE’s leading dairy and juice companies, has awarded its advertising duties to Lowe MENA following a multi-agency…

Yum Brands has appointed PHD to help its restaurant chain Pizza Hut capitalize on digital technologies and opportunities in the Middle East.