Masafi has appointed Leo Burnett Dubai as its creative agency following a two-month long three-way pitch. Effective immediately, the assignment spans traditional advertising solutions,…

Daimler, the manufacturer of commercial vehicles and producer of luxury cars such as Mercedes-Benz, AMG and Maybach, has retained Resolution MENA for its SEO…

Media agency Initiative MENA has announced the addition of the Singapore Tourism Board (STB) in the Middle East to its portfolio of clients. The…

In November 2014, Abu Dhabi Media (ADM) took on a multi-channel overhaul, which has just concluded with its last channel, Abu Dhabi Sports, re-launched in…

Recently, a small survey pushed out by Communicate in a effort to get a pulse on the MENA region’s PR industry showed that the region’s PR…

In its latest bid to rival Google‘s and Facebook’s ad-tech businesses, AOL has acquired mobile ad network Millennial Media for $238 million after accounting for the cash and debt…

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry’s more prominent…

Dubai South, the Emirate’s new epicenter, has recently appointed Horizon FCB, a global full-service advertising agency to head the communications efforts around the development, with…

Justin Billingsley been appointed to the position of worldwide chief operating officer for Saatchi & Saatchi.

Sir David Brailsford had a difficult challenge ahead of him.

GITEX Technology Week turns 35 this year and will showcase next generation tech solutions intended to drive Middle East business into the Internet of…

Instagram is breaking outside the box.