MEC has launched its specialist e-commerce consultancy, MEC Commerce, in the MENA region. The new division combines the services of a media agency with…

FP7/DXB has won the advertising pitch for Atlantis, The Palm Dubai. The pitch was initiated toward the end of 2016 with the objective of…

Headquartered in Warsaw, Poland, Clipatize initially started as a video production house. Since its launch in 2015, it has grown to become an integrated…

Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing parenting styles and millennial mindsets. The new positioning,…

Saudi-based English daily Arab News has partnered with CNN to publish CNN anchor John Defterios’ columns and previewing exclusive reports and interviews from CNN’s…

By James Lubbock, strategic account manager, Socialbakers A brief history of social measurement As social media strategies and methodologies have evolved, we’ve seen a…

Elan Media has launched Elan Live, which is a control suite that allows the company to control the content delivery to all 242 digital…

International digital and direct agency Flourish has added the Samsung Gulf Electronics CRM account to its client list following a competitive four-way pitch. The…

UK-headquartered publisher Ink has clinched a deal to produce the inflight magazine for Etihad Airways, saying it will be “reimagined from the ground up.”…

LinkedIn’s head of marketing solutions – MENA, Jake Thomas, has joined Snapchat’s regional office as head of agency development – MENA, according to industry…

By Thomas Stoeckle, strategic business development at LexisNexis Business Insight Solutions Digital influencer marketing is becoming a blunt instrument Reliable measures of return on…

By Jeraldine Phneah, account manager, Socialbakers A 2016 CMO Survey by Duke University’s The Fuqua School of Business indicates that marketers plan to double…