The digital marketing ecosystem has undergone significant shifts over the past decade. The traditional approach that simply showcases products, services, and a brand image…

liv. the digital-only lifestyle bank by Emirates NBD, has appointed Dubai-based digital marketing agency Netizency as its new social media agency. Targeted at millennials,…

By Jamal Al Mawed, Head of Public Relations and Communications for Rolls-Royce Motor Cars in the Middle East, Africa, and South America Summer is…

Michelin, the worldwide mobility giant has awarded Havas Media its global media business. The business was won after a pitch earlier this year and will…

PHD has secured an exclusive launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. The agreement is designed…

Pierre Choueiri, Chairman and CEO, Choueiri Group, on what’s in store for Choueiri and the industry How are budgets changing in difficult times? How…

In 2017’s summer issue, Communicate published an in-depth cover story on the topic of brand safety. The below is a contribution from Andy Powell,…

By Moses Velasco, chief product evangelist, Socialbakers Snapchat has been the darling of the social media world for the last couple of years. It…

Sport360 recently announced a new agreement with Moat, the renowned attention-analytics specialists based in New York that was acquired by Oracle earlier this year.…

Following a multi-agency pitch, Grey MENA has won the communications business for Lebanese poultry brand Hawa Chicken. Managed by Grey’s Beirut office, the assignment…

JCDecaux SA, the global outdoor advertising company, has announced that it has signed with its Emirati partner, DXB Media Advertising, a new street furniture…

By Christophe Cais, CEO of Albatross CX There is something funny I experience quite often when I visit stores: I enter, browse around, and…